The Countrywide Hockey League struck advertising and marketing gold when it held its 1st Winter season Basic in 2008. The once-a-year outdoor sport played on New Year’s Day has turn out to be the must-observe event of the period, earning praise from each die-tough and everyday hockey supporters alike.
This calendar year, the NHL and NBC, the television broadcaster for the match, are having an added step to encourage the sport. The two not too long ago announced a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could reward equally companies.
“We are running the social and broadcast integration to test the usefulness and examine the information,” Michael DiLorenzo, senior director of social media advertising and strategy at the NHL. ” 스포츠중계 should expand our Facebook Supporter base, because men and women must ‘like’ the website page to perform. It also will create a window into the celebration for these who may possibly not be in front of the television.”
The idea is to get even more fans tuned in and engaged with the recreation, in accordance to the social media consulting company that is working the marketing campaign.
Numerous “view and acquire” contests will be highlighted prominently on the two NBC and the NHL’s Facebook and Twitter webpages. Contestants that are supporters of either on Facebook or Twitter followers will have a chance to earn possibly a Honda CR-Z car, or journeys for 4 to the two Universal Orlando Studios and the upcoming 2011 NHL All-Star Game.
Both the NHL and NBC aren’t new to this sort of social media campaigns, but this is the first time they have collaborated on one.
Starting December 23, NBC will start using photo submissions from fans of its Fb page. Many of the pictures will be picked to air in the course of the recreation. The community will also promote the social media campaign all through the day leading up to the game, these kinds of as during the Rose Bowl university soccer sport.
The NHL has prepared its very first advertising Tweet for December 31. In the course of the match, the NHL might ask followers to retweet messages and the 1st to reply will get a prize.
This calendar year will be the fourth installment of the Winter Basic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Discipline, normally the property of the National Football League’s Pittsburgh Steelers. Other Winter Vintage areas have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.